Digital Parents is Australia’s largest community of blogging parents, with over 1,500 active members including Australia’s most influential ‘mum bloggers’. We’ve regularly surveyed the community since 2011 to monitor how the blogosphere is evolving.
The 2014 survey has just opened and all members of the Digital Parents community have been invited to participate. The data collected will determine how the nature of parent blogging has changed over the last few years and will provide insight into key areas such as community spirit, income generation/sponsorship, blogs and influence, social media usage and blogger demographics.
The ongoing research is conducted by Catherine Archer from the University of Western Australia as part of her PhD research in the area of social media.
We’ll be sharing the highlights of the 2014 study here later this year and it will be fascinating to delve into the findings and uncover key trends such as the quest for more monetisation versus the quest for more soul, and how bloggers are managing the proliferation of social media channels.
What do you think has changed most in Australian blogging over the past few years?