Sponsored posts are pretty much the bread and butter of blogger engagement. As much as we advocate long terms brand ambassadorships, the majority of our blogger outreach campaigns involve one-off sponsored posts and reviews.
It was a refreshing change to work with Dragon by Nuance on a follow-up to their original blogger review series. We checked in with our bloggers several months after their initial trials to see how they were incorporating the voice recognition software into their everyday lives.
This proved to be a great way to showcase the product as the bloggers could share how they were using the software to spend less time in front of the computer and more time enjoying life.
The follow up posts also gave the bloggers’ endorsement extra credibility as they had been using the product over several months before running a second piece.
From an outreach point of view the set up costs were reduced as the bloggers had already been briefed, had already received the product and the brand relationship already existed.
The follow-up post… Something to think about for your next blogger outreach campaign?